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We are on a mission to turn every tourist into an explorer 

by combining the world’s local knowledge with our guiding technology, so that every person can plan and experience trips that broaden their world.

Passion for purpose

We believe in shared vision and have the courage to make it happen

  • Ambition: build a global platform defining the smartguide product category

  • Quality outputs: deliver outstanding experiences that we are proud of

  • Strive for improvements: always learn, exchange feedback, challenge constructively, be creative

  • Productivity: focus on value, stay structured, keep it simple and agile

  • Energy and Persistence: pursue our goals despite the challenges

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