Knowledge base

Tourism doesn’t need another buzzword-filled panel. It needs answers.

On 5 November at 15:30 in the Purple Theatre at WTM London, SmartGuide CEO Jan Doležal will break down a simple question: Is technology actually helping destinations become more sustainable, or is it just a temporary fix?

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Jan will share how destinations, attractions, and tour operators already use SmartGuide’s AI guide and visitor heatmaps to reduce overcrowding, spread tourist flows, cut printing costs, and understand what visitors really engage with. Register here to see him speak, if you haven't yet.

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If you want to go beyond the session and talk about your destination, museum, or tour directly, you can book a meeting with Jan right away.