SmartGuide is an AI-powered audio guide platform. It's used by tourism boards, emerging destinations and hotspots (DMOs), museums, tourist attractions, and tour operators to provide self-guided tours for visitors on their own phones. Travelers access the guide content via the SmartGuide mobile app, which offers audio, text, maps, AI chat and AI itinerary planner, optional AR features, and personalized recommendations of places to visit.

SmartGuide is developed by SmartGuide s.r.o., a European technology company headquartered in Prague, Czechia (EU), working with partners worldwide and supported by institutions such as the European Commission, UNDP, and national tourism boards.

• Travelers: to explore destinations with audio guides

• Tourism boards, DMOs, tour operators, museums, and attractions: to publish tours in 30 languages without expensive custom apps, to digitize stories, and manage visitor flows with big data dashboards and heatmaps.

• Content creators: to distribute guides globally

• One platform for thousands of destinations (not just one-off apps)

• AI-powered CMS with auto-translation, text-to-speech, smart tagging

• Big data analytics and heatmaps for partners with precision down to meters

• Global reach through a single app (100,000+ places, 1,600+ destinations)

• Personalized user profiles and AI-powered content recommendations

• Integrated AI chatbot and itinerary planner

• Supported by the European Commission, UNDP, and several national tourism boards