
6k
Local guides
100k
Places of interest
10k
Audio tours
99.99%
Uptime
Trusted by hundreds of travel brands


























































Why choose SmartGuide
Single app that serves all
Unify travel apps for regions, destinations, and attractions as preferred by travelers and gain synergies.
Longer stays of visitors
Visitor behavior data
Personalized by AI
Digital guide in
30 languages
Inspire tourists to visit less known places and learn more. Slow travelers for sustainability.
Gain in-depth understanding of visitors based on their movement and behavior with big data analytics & heatmaps.
Disperse tourists with personalized recommendations for every traveler based on their interests.
Easily build a consistent, up-to-date digital guide in up to 30 languages with the help of AI, incl. multilingual audio.
The perfect replacement for
outdated tour guide systems
We make it fast, easy, and affordable.
Tourist boards, destinations, tourist attractions, museums, and tour operators can digitize their visitor experiences and engage more travelers - without the pain of building and maintaining custom apps.

Smart destination management based on exact visitor behavior data
We know exactly who your visitors are, where they go, how much time they spend there, what they like and what they find boring.
Aggregated data protects personal privacy and helps you make smarter decisions.

Pricing of a premium digital audio guide
See the plans & pricing options for tourism boards. SmartGuide fits any budget.*
PAY PER FEATURE
€ 25
/month
This basic feature package includes:
-
Free CMS access for easy guide setup & editing
-
App maintenance & upgrades
-
Reliable cloud technology
-
Regional screen
ESSENTIAL
€ 48
/month
All of the PAY PER FEATURE benefits plus:
-
Sponsored ad-free experience, AI planner
-
Visitor analytics & Big data dashboard
-
Priority customer support, free content publishing
-
Professional marketing consulting
-
Partners discount
EXTRA
€ 98
/month
All of the ESSENTIAL benefits plus:
-
Guide preview on your web
-
Embed web functionalities in the guide app
-
Promotion of selected experiences
-
"Featured" Region
-
Tourist Card promotion & support
EXCLUSIVE
€ 148
/month
All of EXTRA benefits
plus:
-
Precise visitor heatmaps
-
Alerts and promo messages
-
AR Experiences
-
AI Guide chat linked to vetted content
-
Touchscreen TV Kiosk for visitor center
*Get in touch to discuss pricing applicable to regions and countries.
Need just a little help with creating a guide? Our one-off publishing services are here for you
If you need assistance with optimizing and publishing your digital guide, such as digitizing your existing content, it’s translation, fixing phonemes, or setting trigger zones, our team is here to help.
Price per scope.
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SmartGuide's premium features
Easy guide setup & editing
Create and edit guide yourself easily for free using powerful Content Management System (CMS) with unlimited scope of content.
Sponsored ad-free & offline, AI planner
Sponsor premium ad-free experience with offline downloads and personalized AI tour planner for your visitors.
Alerts & promo messages
Send important alerts as push notifications, and a news feed of promotional messages to your visitors.
Guide preview on your web
Display and distribute your guide content incl. an interactive map on your website fully synchronized with the app.
Web functionalities in the guide app
Embed your responsive web functionalities (e.g. calendar of events, booking page...) in the app.
Regional screen
Dedicated screen for the region listing all the destinations and places of interest in the region.
Touchscreen TV Kiosk for visitor center
SmartGuide for a touchscreen TV to help visitors plan their visit in your infomration office. Fully synced with your app and website.
Reliable cloud technology
Access guide anytime anywhere quickly and securely using reliable & scalable cloud technology with 99.998% uptime.
Visitor analytics & Big data dashboard
Understand your visitors, their behavior and measure effectivity of campaigns with Big data analytics dashboards.
AR experiences
Immerse visitors with Augmented Reality Experiences. Includes hosting, operations and maintenance of up to 5 AR objects.
Priority customer support
Get support from dedicated account manager, human expert chat in CMS and complimentary content reviews and free content publishing.
Promotion of selected experiences
Choose local activity and ticket providers to be included in the guide and easily booked via API integration with GetYourGuide.
AI Guide chat linked to vetted content
Let visitors plan and ask questions with Chat-GPT personalized to their interests, using and linking back to your vetted content.
Professional marketing consulting
Maximize your guide’s reach with expert marketing consulting, tailored QR codes, and strategic implementation sessions.
Precise visitor heatmaps
Visualize and understand visitor flows across segments and time periods through the destination with accurate GPS heatmaps.
Tourist Card promotion & support
Promote your tourist card and link it to included places of interest. Enable their filtering and direct card purchases from your web.
App maintenance & upgrades
With regular updates, compatibility improvements, security patches, and 24/7 monitoring, we ensure app runs smoothly even after years.
"Featured" Region
Promote your region as "Featured" on the country screen and in nearby destinations.
Partners discount
20% discount on all additional SmartGuide services for partners in the region referred by the national/regional organization.

"Revolution in travel"
Forbes
It's fast and easy to publish a digital guide for:
SmartGuide is widely endorsed throughout the travel industry

Hero of Tourism Award by CzechTourism winner 2022

World Tourism Forum Lucerne Recovering Award Winner 2021
Tourism Innovation Summit Touristtech Award Winner 2021
European Commission Seal of Excellence Covid-19 response 2020
Turn every phone into
a personal travel guide
Do you represent a national or regional Tourist Board, Emerging Destination, Hotspot Destination, Tourist Attraction, Museum, or Tour Operator?


