
6k
Local guides
100k
Places of interest
10k
Audio tours
99.99%
Uptime
Trusted by hundreds of travel brands
































































Why choose SmartGuide
No hardware needed
No visual congestion
AI guide in
30 languages
Video & AR experiences
Staff shortages resolved
Get a digital guide on visitor’s phone. Easy to update anytime, no renting, charging and repairing of audio guide devices.
Use a single smart QR code or even hidden BT beacon per exhibit to access text, photos, video, audio, AR content across languages.
Engage visitors with audio or video narratives in their language easily, with AI-translation support.
Make it easier for visitors to consume content and immerse in your stories with an audio guide supporting video content and AR.
Hire a digital guide supported by AI chatbot. Available 24/7 for every visitor, with consistent quality, for a fraction of human guide cost.
The perfect replacement for
outdated tour guide systems
We make it fast, easy, and affordable.
Tourist attractions of all kinds can now digitize their visitor experiences without the pain of building and maintaining custom apps.

Audio guides in multiple languages reduce your costs and increase revenue
SmartGuide improves your service, increases engagement with your attraction’s brand, boosts your position as an innovator, and provides you with unique analytics about your visitors.

Pricing of a premium digital audio guide
See the plans & pricing options for museums and attractions. SmartGuide fits any budget.*
PAY PER FEATURE
€ 25
/month
This basic feature package includes:
-
Sponsored ad-free, offline and AI tour planner
-
Free CMS access for easy guide setup & editing
-
App maintenance & upgrades
-
Reliable cloud technology
ESSENTIAL
€ 48
/month
All of the PAY PER FEATURE benefits plus:
-
Priority customer support, free content publishing
-
Visitor analytics and Big data dashboard
-
Professional marketing consulting
EXTRA
€ 98
/month
All of the ESSENTIAL benefits plus:
-
Private content only for your customers
-
Embed web functionalities in the guide app
-
Promotion of selected experiences
-
"Featured" Attraction
EXCLUSIVE
€ 148
/month
All of EXTRA benefits
plus:
-
Precise visitor heatmaps
-
AR Experiences
-
AI Guide chat linked to vetted content
-
Alerts and promo messages to tourists
-
Touchscreen TV Kiosk for visitor center
* Contact us for custom pricing.
Need just a little help with creating a guide? Our one-off publishing services are here for you
If you need assistance with optimizing and publishing your digital guide, such as digitizing your existing content, it’s translation, fixing phonemes, or setting trigger zones, our team is here to help.
Price per scope.
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SmartGuide's premium features
Easy guide setup & editing
Create and edit guide yourself easily for free using powerful Content Management System (CMS) with unlimited scope of content.
Sponsored ad-free & offline, AI tour planner
Sponsor premium ad-free experience with offline downloads and personalized AI tour planner for your visitors.
Private content only for your customers
"Selected content only visible once user scans QR code / clicks activation link provided by you. You can sell or offer only to visiotrs who bought entrance ticket.
App maintenance & upgrades
With regular updates, compatibility improvements, security patches, and 24/7 monitoring, we ensure app runs smoothly even after years.
"Featured" Attraction
Promote your attraction as "Featured" on the map, on country screen and regional screen and in nearby destinations.
Reliable cloud technology
Access guide anytime anywhere quickly and securely using reliable & scalable cloud technology with 99.998% uptime.
Visitor analytics and Big data dashboard
Understand your visitors, their behavior and measure effectivity of campaigns with Big data analytics dashboards.
AR experiences
Immerse visitors with Augmented Reality Experiences. Includes hosting, operations and maintenance of up to 5 AR objects.
Promotion of selected experiences
Choose local activity and ticket providers to be included in the guide and easily booked via API integration with GetYourGuide.
Web functionalities in the guide app
Embed your responsive web functionalities (e.g. calendar of events, booking page...) in the app.
Professional marketing consulting
Maximize your guide’s reach with expert marketing consulting, tailored QR codes, and strategic implementation sessions.
Precise visitor heatmaps
Visualize and understand visitor flows across segments and time periods through the destination with accurate GPS heatmaps.
Priority customer support
Get support from dedicated account manager, human expert chat in CMS and complimentary content reviews and free content publishing.
AI Guide chat linked to vetted content
Let visitors plan and ask questions with Chat-GPT personalized to their interests, using and linking back to your vetted content.
Touchscreen TV Kiosk for visitor center
SmartGuide for a touchscreen TV to help visitors plan their visit in your infomration office. Fully synced with your app and website.

"Revolution in travel"
Forbes
It's fast and easy to publish a digital guide for:
SmartGuide is widely endorsed throughout the tourism industry

Hero of Tourism Award by CzechTourism winner 2022

World Tourism Forum Lucerne Recovering Award Winner 2021
Tourism Innovation Summit Touristtech Award Winner 2021
European Commission Seal of Excellence Covid-19 response 2020
Turn every phone into
a personal travel guide
Do you represent a national or regional Tourist Board, Emerging Destination, Hotspot Destination, Tourist Attraction, Museum, or Tour Operator?



